What is Search Engine Optimization? Search engine optimization (SEO) is the act of enhancing the quantity and quality of site traffic from search engines like Google, Yahoo! and Bing. SEO aims at free, unpaid traffic instead of paid or direct traffic. This means that a site can be considered SEO-rich in some areas but not in others.
In optimization, two main areas are targeted: on-page optimization and off-page optimization. In on-page optimization, the aim is to improve or make the user experience pleasant by presenting the search results in a user-friendly manner and by providing the information needed in a clear and concise manner. Keywords should be used intelligently, as much as possible. Web pages should be written not only for the sake of writing, but for making the site easy to navigate and understand. The goal in off-page optimization is to improve the website’s visibility and ranking in search results, and to achieve this goal, various techniques have been implemented over time, with seo being the most important among them.
Among the most popular techniques used for off-page SEO is link building, also called inbound linking. Through this, links to a site are established from other websites, which direct traffic to the website. In addition to this, keyword density, content, image and video optimization are also applied in order to improve the quality of site traffic. Meanwhile, link popularity, incoming links to other websites are all being tracked and tested to improve the search engine optimization.
On the other hand, the purpose of Search Engine Optimization is to improve the quantity and quality of the site traffic coming from the organic search results. The two major engines, namely Google and Yahoo!, adopt different strategies when it comes to ranking a certain site. The Google index has been known to fluctuate frequently, while Yahoo! displays results based on a pay-per-click program. Both these engines have varying methods to rank web pages, so depending on your online goals, you may opt to choose one or the other.
With SEO, you can expect better organic rankings at Google and better page rankings at Yahoo! respectively. While the latter’s method of page ranking is more similar to natural search engine optimization, the former relies mainly on mathematical algorithms. This means that although you can effectively use SEO to improve your organic traffic, you will not reach the top spot immediately.
Meanwhile, in order to benefit fully from Search Engine Optimization, you need to drive as much traffic to your site as possible. This requires that you hire an effective SEO company to implement effective marketing strategies. Hiring such companies will ensure that your website appears at the top of the natural search results. In addition to this, they will help you achieve top page rankings at Google and Yahoo!